A BIT ABOUT
myself
I've always been drawn to the details. The email subject line that makes someone smile before they even open it, the delight in packaging material, the clever detail that only a loyal customer will notice. They're small decisions on their own, but together they shape how people experience a brand, and that's the part of the work I care about most.
What excites me isn't just making something look good. It's watching someone interact with it, use it, remember it, or tell someone else about it. The best creative work creates a feeling, and every detail has a job to do.
That's why I've always been drawn to working inside brands rather than alongside them. I like being close to the strategy, shaping the long-term vision, and making sure every piece of creative moves the brand forward instead of just filling a brief. Great brands aren't built campaign by campaign. They're built through thousands of thoughtful decisions that all point in the same direction. That's the work I love.
Letters in Motion
TV · WEB VIDEO · DISPLAY · SOCIAL
After getting the inspirational letter of Princess, a pitbull who was rescued from a dog fighting house, we founded the Fresh Start initiative that allowed more underdogs like Princess find their forever home. Read more
2019 Bronze Effie Winner | Letters in Motion Campaign
Clients & Brands
Digital Marketing
Research · Art Direction · Design
Assets include short-form video, gifs and static ads — executed with a three-tier funnel approach centered around engagement, education and conversion.
EVENT production
Design · Pre-Production
Worked alongside Civic US to design HBO Max Drop Zones and rewards for 2022 San Diego International Comic Con attendees.
Vendor management
Creative Direction · Digital Marketing
Brief development and planning with PR agency to ensure brand voice and marketing goals were met. Features included pre-event contest submissions, day-of social engagement and branded post-communication.