A BIT ABOUT
myself
What excites me isn't just making something look good. It's watching someone interact, use, remember, or tell someone else about it. The best creative work creates a feeling, and every detail has a job to do. Working in-house allows me to fret over these details, shape the long-term vision, and ensure sure every piece of creative moves the brand forward instead of just filling a brief. Great brands aren't built campaign by campaign. They're built through thousands of thoughtful decisions that all point in the same direction. That's the work I love.
Letters in Motion
TV · WEB VIDEO · DISPLAY · SOCIAL
After getting the inspirational letter of Princess, a pitbull who was rescued from a dog fighting house, we founded the Fresh Start initiative that allowed more underdogs like Princess find their forever home. Read more
2019 Bronze Effie Winner | Letters in Motion Campaign
Clients & Brands
Digital Marketing
Research · Art Direction · Design
Assets include short-form video, gifs and static ads — executed with a three-tier funnel approach centered around engagement, education and conversion.
EVENT production
Design · Pre-Production
Worked alongside Civic US to design HBO Max Drop Zones and rewards for 2022 San Diego International Comic Con attendees.
Vendor management
Creative Direction · Digital Marketing
Brief development and planning with PR agency to ensure brand voice and marketing goals were met. Features included pre-event contest submissions, day-of social engagement and branded post-communication.