Work > 360° > Freshpet® Letters in Motion

Freshpet®
Letters in Motion

Responsibilities

Art Direction · Campaign Extensions · Video Editing · Design

Maintained Freshpet brand voice and food styling guidelines on commercial shoots. Turned insights into creative strategy for online advertising. Designed digital display banners, social advertising, website takeovers and more.

FRESHPET® 2016-2020

 

About the Campaign

Freshpet proved that healthy diets make for happier pets but it wasn’t until we received the THOUSANDS of unsolicited letters from pet parents that we understood the positive impact our beliefs had, and will continue to have, on so many lives.

The letters were dolefully relatable and revitalized our commitment to educate pet parents of the benefits of a fresh diet. This time we didn’t want to rely on only science and stats but the stories that helped make Freshpet stand out from the kibble competitors.

Awards & Press

2019 Bronze Effie - Letters in Motion Campaign

Results

Household penetration grew by 19.9% and same store sales >22% YoY.

Featured
The Story of Princess 1:00

After getting the inspirational letter of Princess, a pitbull who was rescued from a dog fighting house, we founded the Fresh Start initiative that allowed more underdogs like Princess find their forever home. Read more

Bryce & Tank's Freshpet Letter 1:00

“I struggled for a long time to find food that would work with a sensitive tummy, allergies, and other digestive issues. As a result, he was a bit out of shape and was consistently having digestive issues…” Read more

Melissa & Zooka's Freshpet Letter 0:30

“When I rescued Zooka at 6 weeks old, he had bad skin, fleas and was very small for a boxer. When I took him to the vet, he told me to take him back to the shelter…” Read more

Rudy the Picky Pug 0:50

“It was no more than 10 minutes after we placed the food in front of Rudy that our dear friend returned to his old animated self….” Read more

Booba the 130-pound Lap Dog 0:50

“We had her on other brands and had to get her special treatments – all with no changes in her symptoms. Now that she’s on Freshpet, all of her issues have been resolved...” Read more