Spotlight on MPN + Novartis® Hidden Risks

Responsibilities

CONCEPT • PRINT • DIGITAL • PHOTO RETOUCHING

Conceptualized and presented concepts to the Novartis® team. Worked alongside the Associate Creative Director to execute the approved “Hidden Risks” concept. Designed interactive, 3D, web and print executions for media releases and expo/conference materials.

About the Project

Findings for JAKAVI PV (polycythemia vera) were presented at the 20th Congress of the European Hematology Association (EHA) in Vienna, Austria within a non-branded campaign that aimed at presenting non-bias studies to the medical community. The 360° campaign successfully stressed the importance of treating PV, in order to diagnosis symptoms that their patients may be experiencing during their current phlebotomy treatment.