Work > 360° > Jakavi® + Novartis® Breaking Free
Jakavi® + Novartis® Breaking Free
Awards & Recognition
Bronze Winner for Print Campaign from PM360, 2015.
FLASHPOINT MEDICA | 2015
Responsibilities
CONCEPT • ART DIRECTION • PRINT • WEB DESIGN • TRADESHOW TOOLKIT
Conceptualized campaign ideas alongside the strategy team and Senior Art Director to launch JAKAVI into the dual indication market.
Worked on casting and art direction of photoshoots. Managed photo retoucher to ensure the concept was executed effectively. Redesigned layout and created visual assets for JAKAVI.com, working closely with UX and QA teams to ensure a smooth launch. Led the design and execution of other digital toolkits and print materials needed for international medical conferences.
