Deliverables

BRIEF DEVELOPMENT • STRATEGY • BRANDING • DISPLAY • POS

We give it many names; the mancave, the gentlemen nook, the bachelor pad, the humble abode. Now you can be comfortable, have style, and keep on budget while furnishing your new bachelor pad. Available at Target*

*Not available, concept copy only

The Concept

If the buzzing Reddit community "Male Living Space" is any indication, there’s certainly an untapped male market eager to discover, start and/or finish their furniture shopping journey.

The new e-comm startup, The Mammoth Den, is partnering with Target to turn “man-cave masculinity” into stylish and affordable furniture for the mass market man. You’ll find all the items you need to furnish a new apartment, outdoor area, basement and more.

Target hopes to bring men into the offline shopping experience, starting with their partnership with furniture startup, “The Mammoth Den.”