Goodyear® Genius Tire

Responsibilities

BRIEF DEVELOPMENT • BRANDING • UX DESIGN

Concept Work (2013)

The Concept

Goodyear is reinventing the way we think about tire shopping, as well as the entire tire itself. This techy urban pop-up introduces customers to Goodyear’s first self-maintainable tire, the Goodyear Genius.

The way to buy it?
Online

Install or repair?
Your life also shouldn’t fall flat just because your tires decide to. Flexible scheduling through the app, pick a time and place with our dependable House Call service.

What does the app do?
You’ve got a busy life and that means you don’t always remember to rotate your tires when you’re suppose to. Luckily, this app syncs up to your Goodyear Genius tire to keep you informed when they’re in need for repair.