Heluva Good!® +Utz® Snack Combinator

Responsibilities

DESIGN • PRE-PRODUCTION

Design and fabrication project to translate the online Heluva Good® Snack Combinator into a touring offline experience. Fun in every flavor!!!

Elite Marketing (2015).

Media Pickup

"The Snack Combinator started as an interactive sweepstakes on Facebook. Far from a gamble, this highly engaging piece delivered larger than expected numbers for engagement, brand advocacy, and awareness. So, we constructed an oversized Snack Combinator and sent it on a road trip across America (and then on to Canada!), proving once again that Fun's Gotta Eat." - Protagonist