Work > 360° > Freshpet® Tattoo Pawlor
Freshpet® Tattoo Pawlor
Responsibilities
CREATIVE DIRECTION · STRATEGY
Lead creative brief development and planning with experiential agency to ensure brand voice and goals were met. Designed digital support for invitation, online contest, day-of engagement and post brand communication.
FRESHPET® 2018
Results
>5,000,000 IMPRESSIONS · $3.01 CPM
About the Campaign
Online contest and NYC pop-up shop celebrating pet parents.
While there are many ways to say "I love you" to our pets, we couldn't think of a better way of doing so than by giving the pet parents in our community the opportunity to get their pet's portrait tattooed onto them!
So we asked people to share the special ways they show their cats or dogs how much they're loved, and picked the top 8 stories that stole our hearts. Then on a breezy Saturday in November, we invited the winners down to First Class Tattoos in New York City. Using some dashing headshots of their animals, artists worked through the day to create beautiful, photo-realistic tattoos that captured the spirit and sweetness of these beloved pets.
